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Lakeview Fisheries
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Lake View Fisheries Limited

Quick Info

Email:   info@lakeviewfisheries.com

Website:  www.lakeviewfisheries.com

Industry:  Agribusiness

Funding Required: Seeking an investment of KES. 24M

Use of Proceeds:

  • Production Capacity
  • Business Expansion
  • Equipment and Machinery
  • Research

 

Revenue Forecast:

2018

2019

2020

14.27M

22.3M

27M

Number of Employees: 32

Competitive Advantage

  • Fresh
  • Doesn’t need dietary additives
  • Captures different income brackets

Management Team

  • Hon. Gilbert Ochieng Mbeo Snr.
  • Michelle Adhiambo Mbeo
  • Gilbert Ochieng Mbeo Jnr.
  • Loise Dianne Akoth Mbeo
  • John Joseph Onyango Mbeo

Business Description

Lake View Fisheries (LVF) Limited is a privately owned company founded in 2013. It has built Kenya’s first women and youth owned, vertically integrated, sustainable commercial tilapia cage aquaculture operation. The mission of LVF is to create a unique multi-faceted development project that will improve the availability of sustainably farmed affordable tilapia in Kenya, thereby increasing per capita fish consumption, reducing malnutrition, creating rural jobs, transferring skills, improving rural livelihoods and reducing poverty.

Problem/Solution

LVF has custom designed and piloted locally fabricated small-holder fish cages. This is in line with the company’s focus on rural job creation, poverty eradication, capacity building and technology transfer.The company’s approach is to work across the farmed fish value chain, from feed raw material production down to sales and distribution of fish, giving an opportunity for tens thousands of households to benefit from the growth of the industry.

Products/Service

Lake View Fisheries core commodity is a premium lake raised tilapia and tilapia fillets. It is distinguished from any other farmed tilapia because of its sustainable production and superior flavour and texture. This is attributable to the fact that the fish is sustainably raised in a pristine part of Lake Victoria within fresh water.

Market

LVF produces different sizes of fish targeting different consumers’ financial ability. Among them is the whole Tilapia which weighs between 400g-800g. The 400g fish is aimed at supplying restaurants/hotels. The larger 800g is used for fillet production, supplying supermarkets and home delivery.

Competitive Landscape

Unlike its competitors, LVF utilizes a state-of the art cold chain from farm to consumer, setting the product apart in freshness. The tilapia is graded and sold in different sizes to cater to different income brackets. It is distinguished from any other farmed tilapia because of its sustainable production and superior flavor and texture. The fish is raised on a predominantly soy based diet reducing the need for fish based dietary additives.

Business Model and Distribution Channels

LVF’s business model components include customers, resources, value proposition, partners, channels and activities. It generates income by selling the tilapia fish and tilapia fillets. To acquire more customers, the product is sold in weight so that even those with lowest income can afford.

Traction to Date

Some of the key achievements of the company include: Built Kenya’s most advanced vertically integrated tilapia cage farm with an installed capacity of 300 metric tons per annum, Key personnel and have been hired and trained on farm duties (32 permanent jobs), successfully started to sell tilapia and has begun limited processing to include freezing and gutting.

LAKE VIEW fisheries’ story