Phone: +254 20 2369563 Email: email@example.com
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Tel: +254 700 390 750
Industry: Agribusiness / Agro Value Add
Funding Raised: SecuredKes. 1.87M seed funding raised in 2017
Funding Required: KES. 5M
Use of Proceeds:
- Business Expansion
- Improving production capacity
Number of Employees: 21
- Quality products
- Gluten-free and products
- Caroline Mbogo-CEO
- Kagunda Chege- Halisi Consultancy
- William Mwacingi-County Enterprise Development
Kikai Foods is a registered limited liability company that focuses on reducing
There exists a great loss of bananas due to poor post-harvest handling and lack of adequate storage facilities in Embu County. Kikai Foods was thus inspired by this reality to provide a sustainable alternative with a view of providing extra income, reducing postharvest losses and increasing food security. It does this
Kikai Foods’s main products include; banana flour, which is highly nutritious, easy to cook and gluten-free; and banana crisps which are tasty, crispy and in the customer’s preferred
There has been a growing demand for dried fruits both internationally and locally; creating a huge opportunity for Kikai Foods. There is also a growing trend where people are adopting healthy eating habits. Thus, the potential market size for Kikai Foods is large and it continues to grow
The main competitors are Unga Limited, Winnie’s Pure Health, and Pembe Mills. The potential competitors are Mhogo, and Stawi Foods and Fruits Limited. Kikai Foods uses differentiation, cost leadership and market focus strategies to attract and maintain more customers. Rise in the number of health conscious people provides an opportunity for which Kikai Foods’ gluten-free productsgains a competitive edge.
Business Model and Distribution Channels
The Kikai Foods business model revolves around five main areas namely customers, partners, key activities, revenue streams, resources cost structure and distribution. Revenue streams are from sale of products and trainings to banana farmers. Distribution is through direct sales, retailers and wholesalers and through exhibitions and expos.
Traction to Date
Key milestones include identifying processed banana products whose market is readily available, carrying out research activities to see how the firm can create a niche by supplying those products in high quality and at competitive prices, and identifying ways/ modes in which to create employment opportunities and help transform the society’s economic status while taking good care of the environment.